PROMPT:
how can typography be captured and manipulated with live action film?
as well as but not limited to:
how might the “virtual” or “3d” narrative space be used to reveal new info in a story?
(think transitions and moving through space)
MY STATISTIC:
I haven't decided on a specific statistic just yet but I want to take a gander at fast
food consumption or the effects of. Possibly, land consumption, fat in a bigmac vs
the RDA, the amount of fast food eaten daily, etc.
OBJECTIVES:
I am planning on exploring the movement of the camera in space.
this is where the second question comes to play. my subject matter comes from
picking a statistic but the form is exploring the use of virtual space to transition
from info to info.
Also, i am looking at a few kinetic infographics for inspiration and plan on exploring
more movement in my type and images as singular objects.
Monday, November 21, 2011
HISTORY OF MOTION GRAPHICS
The history of motion graphics.
The thought of motion graphics starting with early cinema is interesting. the argument that the difference between animation and motion design is the personification of a character is something i can get behind. The video blurrs the line between these two categories though. As technology increases at a rapid pace, design with expand just as fast to keep up. Our characters are simple shapes and letterforms. What i love about motion graphics is that now, what could not be said on paper, can be said on multiple levels all at once. The word bark can look like it barks, sound like it barks and MOVE like something that barks. okay example, but important concept. I never really thought of paul rand and old school movie credits when talking about motion graphics but they totally are. This makes me think of stop motion being a precurser to what we concider motion graphics to be today. Taking that further, photography could be the root of storyboarding. A record of our daily temporal experiences. If our life is a motion peice, photos are just our freeze frames. Getting back to the video, another thought came to mind. A museum for motion graphics? whoa. The digital era is in full fledge. People go to museums to experience something they cannot physically and emotionally feel online, or in a text book. Motion graphics is different in that the same digital file that eh museum holds is the exact same as teh ones readily available online. itll be interesting to see what this new house of art looks like.
I want to do a motion peice on the statistic of fast food consumtion. ( per day, week, month. not sure)
Two things i want to learn and explore are, exploitiong 3d space with z axis and movement with the camera
The thought of motion graphics starting with early cinema is interesting. the argument that the difference between animation and motion design is the personification of a character is something i can get behind. The video blurrs the line between these two categories though. As technology increases at a rapid pace, design with expand just as fast to keep up. Our characters are simple shapes and letterforms. What i love about motion graphics is that now, what could not be said on paper, can be said on multiple levels all at once. The word bark can look like it barks, sound like it barks and MOVE like something that barks. okay example, but important concept. I never really thought of paul rand and old school movie credits when talking about motion graphics but they totally are. This makes me think of stop motion being a precurser to what we concider motion graphics to be today. Taking that further, photography could be the root of storyboarding. A record of our daily temporal experiences. If our life is a motion peice, photos are just our freeze frames. Getting back to the video, another thought came to mind. A museum for motion graphics? whoa. The digital era is in full fledge. People go to museums to experience something they cannot physically and emotionally feel online, or in a text book. Motion graphics is different in that the same digital file that eh museum holds is the exact same as teh ones readily available online. itll be interesting to see what this new house of art looks like.
I want to do a motion peice on the statistic of fast food consumtion. ( per day, week, month. not sure)
Two things i want to learn and explore are, exploitiong 3d space with z axis and movement with the camera
Friday, November 18, 2011
LOGOBUILD in MOTION
I chose to work with Taylor's re-branding of the local restaurant, POT PIE. The key descriptive words kept in mind while designing were comfort, rustic, elegant, & nostalgic. The clientele is a person or persons that want to experience the comfort of a down home meal, with class and style. The Initial concept for this build revolved around the motif of a pot pie. Obvious? Arbitrary? I think not in this case. The short amount of time allotted to get the idea of the brand across, I thought that two things should be visually conveyed, Food & Brand. Secondary things would be the feeling of atmosphere. The radial motif created by the pie marks references two things; the circular shape of a pot pie and a kitchen timer. The rest is padding around that idea. I wanted to keep the build simple for a couple reasons. One, its only five seconds. Too much stuff going on could overwhelm the viewer. Two, the idea of elegance to me has a certain sense of selection and reduction to distinguish itself.
Time for learning:
Once again, Motion is so much more multidimensional than I anticipate or conceive of when conceptualizing storyboards. Print based design most of the time functions on a linear time-frame. With moving media, I am able to trigger multiple senses of the viewer. Sound, pace, and image. It is great to be able to capitalize on audible reinforcement with film. If the visual reference isn't enough to say kitchen timer, there is a audible reveal when its complete (the ding). Also what I cannot say in five seconds visually, I am able to hint at through sound. Delivering the message of the atmosphere was reinforced in the audio with casual speak and ambiance of the restaurant. Each project I learn something new about the narration process in time. That makes me more and more excited to dive deeper into aftereffects.
Thursday, November 17, 2011
Monday, November 14, 2011
Wednesday, November 9, 2011
Design Intervention: Refined Proposal
During this phase of the project we chose one direction to move forwards in refining and developing prototypes for. Ivan and I decided to move forwards with the guerrilla way-finding direction, which focuses on being able to locate resources. We realized that helping institutions don't advertise their services in areas that are accessible to the people that need it most, so we are creating a way finding system that guides people in the spaces they interact with the most.
Refined Proposal:
Prototype Sketches:
 |
| Large bridge sign |
 |
| Door greeting sign at the end of the journey |
 |
| Batman-like projection |
 |
| List of what type of help is offered |
 |
| Maps placed near crosswalks |
 |
| Arrows to guide people |
 |
| Icons to represent the type of help |
Design Intervention: Refined Proposal
During this phase of the project we chose one direction to move forwards in refining and developing prototypes for. Ivan and I decided to move forwards with the guerrilla way-finding direction, which focuses on being able to locate resources. We realized that helping institutions don't advertise their services in areas that are accessible to the people that need it most, so we are creating a way finding system that guides people in the spaces they interact with the most.
Refined Proposal:
Prototype Sketches:
|
| Large bridge sign |
|
| Door greeting sign at the end of the journey |
|
| Batman-like projection |
|
| List of what type of help is offered |
|
| Maps placed near crosswalks |
|
| Arrows to guide people |
|
| Icons to represent the type of help |
Design Intervention: Proposals
Our final project this semester is design intervention. We are now applying what we learned about communication from our communication models to a real life situation, specifically, the systematic issue of poverty. How can we as designers address a breakdown in communication and propose a solution that will help to make a difference.
However, in order to understand the situation in which we are designing for and to identify a communication breakdown we must research. One way to gather information and experience is through walking in the shoes of the individual through a simulation. So, during class we all attended a poverty simulation sponsored by AIGA and USCAA. During the simulation I played Anne Aber, a mother of three children and wife to a recently unemployed Adam Aber. Taking what we experienced from the poverty simulation our first order of business was to come up with 3 different design interventions.
Proposal 1:
Our first direction focuses on students seeking that are involved in higher education or seeking higher education. During the simulation we saw an example of a student that struggled in providing for his family and how difficult it was to invest both the time and money to locate resources. So we propose a series of educational guides to help students seeking or involved in high education means to decode application processes and to help locate resources.
Proposal 2:
In our second proposal we realized that a lack of communication and organization within the family could be detrimental for their survival and progression. In order to keep the family on the same page we propose a home organization system to manage and prioritize responsibilities within the family. It will allow for good time management across multiple individuals allowing for more things to be taken cared of and act as a centralized hub for family members to communicate/check-in during their busy schedule.
Proposal 3:
During the simulation both of had been adults and so we identified how difficult it was to locate resources and how overwhelming the day to day stress was. Once the first day was over it we didn't have time to rest, we had to figure out a plan of action for the next day. So, for our intervention we propose an environmental or guerrilla graphic series that will alleviate emotional stress spontaneously throughout the day, but also provide information to resources.
However, in order to understand the situation in which we are designing for and to identify a communication breakdown we must research. One way to gather information and experience is through walking in the shoes of the individual through a simulation. So, during class we all attended a poverty simulation sponsored by AIGA and USCAA. During the simulation I played Anne Aber, a mother of three children and wife to a recently unemployed Adam Aber. Taking what we experienced from the poverty simulation our first order of business was to come up with 3 different design interventions.
Proposal 1:
Our first direction focuses on students seeking that are involved in higher education or seeking higher education. During the simulation we saw an example of a student that struggled in providing for his family and how difficult it was to invest both the time and money to locate resources. So we propose a series of educational guides to help students seeking or involved in high education means to decode application processes and to help locate resources.
Proposal 2:
In our second proposal we realized that a lack of communication and organization within the family could be detrimental for their survival and progression. In order to keep the family on the same page we propose a home organization system to manage and prioritize responsibilities within the family. It will allow for good time management across multiple individuals allowing for more things to be taken cared of and act as a centralized hub for family members to communicate/check-in during their busy schedule.
Proposal 3:
During the simulation both of had been adults and so we identified how difficult it was to locate resources and how overwhelming the day to day stress was. Once the first day was over it we didn't have time to rest, we had to figure out a plan of action for the next day. So, for our intervention we propose an environmental or guerrilla graphic series that will alleviate emotional stress spontaneously throughout the day, but also provide information to resources.
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