Thursday, November 29, 2012


Hamilton's Barbershop Phase 4

Hamilton's tires to bring back the emotional qualities of that old town barbershop in a twenty-first century context. The shop prides itself on purveying unsurpassed quality cuts and shaves by holding themselves accountable to being personal, sophisticated, and audacious. Hamiltons strives to have that shop that is a home away from home. Grab a beer and become part of the family by stopping by for social events that build relationships between everyone who steps in the shop. Hamiltons is more that a barbershop; its a lifestyle, a friends group, a club, a family, a place guys want to be a part of.

Wednesday, November 14, 2012


Hamilton's Barbershop Co.

With the touch points I was really focused on creating cohesion through the black and white and letting the red be a subtly accented colour. The environment. The lifestyle. For me These are things that are hard to embody solely through typography and color. What does the brand look like in a time based medium? That is what I am asking myself. I feel as though I can capture the qualitative aspects of the Hamilton's (sophistication, confidence, unreserved) through such an exploration I hope that this video will not only be an asset to my brand, but will also define the demographic that I've had trouble articulating and give life to the experiential part of my barbershop.