The following are three explorations for formal direction for my collection website about crystals I started collecting when I was 8. The collection website has grown from the required 15 objects into 24 of my favorite specimens and 9 info graphics about the rocks.
LOGO/ BRAND EXPLORATION:
Direction one has the tag I mentioned previously that is inspired by apothecary jar labels and scientific labeling of specimens. I added some abstracted geode-form line drawings around the edges to fill in the padding area. Not only is the simplicity deriving from science labels but I wanted to allow the Crystals to be front and center, allowing them to get the attention they demand. After all this is a website about the collection, so why distract the viewer from the thing i find most beautiful; the rocks.
These are a little messy as far as clarity of direction and cohesion but bear with me. Here I wanted to try and show all the logotypes in similar applications and spacial relationships. So in that sense I categorized them as one direction instead of having 4 or 5 to talk you through.