Monday, April 23, 2012

UX reflection + plan

This Saturday was user testing day for our Nelson-Atkins Wayfinding project. Despite having been just a "pretend" run through, there was a lot of great feedback from the families. It was helpful to see the actual interaction with the map and the activity to see what was working and what was not.

Deciding:


  • +between using stickers or using cut and pasted paper
  • +reducing the components so that there won't be as much to hold onto or lose
  • +removing the labels for the blank sculpture activity paper
  • +getting rid of the belly band(?)

Wednesday, April 18, 2012

Monday, April 2, 2012

TAILORED ADVERTISEMENT FINAL: biker subculture



WHO?
Biker Sub-culture & Snap-On tool Co.

THE COLLATERAL
This is a postcard that would be mailed out with motorcycle parts from various partnering on-line warehouses. For Instance, John Orders his Screaming Eagle and cold-air intake filter from jpmotorcycle.com. When he receives his box, the advertisement for snap on is placed inside with the invoice.

THE SCOOT
Its a common thing for Bikers (generally the older men) to refer to their bike as a scooter. The terminology is recognized by bikers of every age and has been shortened to scoot which is interchangeable when referring to the act of riding or the bike itself. The use of the language makes the brand more relate-able.

WHY SNAP-ON?
The culture values customization and working on the bikes themselves. They often have project bikes and enjoy taking care of their “baby.” A project bike is an older motorcycle that is in progress of restoration or customization. A culture that is so invested in maintaining and upgrading their bikes would value tools. Not just any tools. They want quality. Top of the line bike? why not have top of the line tools?
My copy is addressing that, if you (the biker) Have better, more efficient tools and tool boxes, you will have more time for the ride. More time for both the act of riding and time for the ride itself (the bike)