Tuesday, May 10, 2011

Sophomore Review

sophomore body of work.

Wednesday, May 4, 2011

New Media: transfering the magazine to Ipad

Going vertical with these. The initial concepts were based on the bottom two and after revisiting them a day later, I re-positioned everything vertically to the reference the magazine more than just plopping it into ipad dimensions. I felt it showcased the transfer of information from one media to the next in a more successful way. It showed my capability to handle the information in a new plane with cohesion to the original layouts but with more variety than a horizontal ipad layout. See image 1&2 for the references that follow.  So the idea here is that the info graphic becomes interactive. Because of the interaction I was freed up to have the information act temporally rather than having it all fixed the way it is in print. This allowed for more levels of interaction and freed up white space.(always a nice thing) So in this concept, a user taps on an icon taking him/her to a video related to that icon. By tapping on the "enlarge" graphic, the user will be taken to a new a larger video with additional text and navigation. At this point the user can choose to continue watching, change media by tapping a new icon, exit full screen, or continue to the next page. The idea is simple, effective, efficient, informational and playful. Keynote animation to come soon.

magazine layouts: bringing them to a close

The spreads have come a long way since the beginning stages. Its been a challenge to handle the body copy in a minimal amount of spreads while maintaining a comfortable amount of white space within each spread. I've edited down the copy and introduced additional imagery as well as filtered the previous imagery to fit with the content of the article better. I tried to fill the larger spaces set for imagery with photographs of the umbrella topic of circus and sprinkled images of freaks through out. I embraced the asymmetry to reinforce concept. The article is about circus culture changing American popular culture and entertainment. Up to this time in America things were pretty simple and conservative. If it hadn't been for the circus, people in rural America may have never seen such spectacles. I've set up a fairly rigid 12 column grid and set everything accordingly. I began to break the grid in certain areas such as the large image at the bottom of the spreads that bleeds off the page. There is also a drastic shift in imagery on the page from left to right getting at the idea of influence and change. I've left the body copy fairly conservative and traditional, set in a three column structure subtly hinting at previous culture of rural America. If you are wondering about the three page spread and lonely page, it is the easiest way of displaying the gatefold I used. The info graphic spans the three pages and the "lonely" page with the pull quote on it sits on the back of the third page. From now until Friday it should all be refinement. No new concepts or content. Just tightening up the work.