User Experience

This semester in UX has been a learning experience. I guess thats what all classes are supposed to be, right? Anyway, I think this semester helped me realize how important research is. Not just internet and library research, rather diving into real life research. Primary research opposed to secondary can offer more insight through observation that a book cannot tell. Knowing who the audience is makes design resonate more with that specific audience. This consideration by designers makes or breaks good design. Tailored design, although really specific and only good for a specific audience, can serve as a really useful tool for certain sub-cultures. Not all design has to be this specific but considering the audience and what they want, need, and hope for can make the project worth a lot.