Tuesday, May 8, 2012


map, reference guide, stickers, and event take-away
logo and color palette
map, infographic, and events all on one french fold
sculpture station stickers
collect them all
collect them all and get the sticker kit

use sticker kit to make your own sculpture in the art tent
reference guide and educational booklet

color coded correlations

For the theme hand built we went with a formal approach that made use of simple, off-kilter geometric shapes. The typography is hand lettered giving an authentic hand built feel. That in addition to our bright but warm and inviting color palette seemed to appeal to a younger audience while maintaining a level of sophistication for older children and their parents. Hypothetically the Families would receive a map and a sculpture reference guide. The infographic located on the back of the map would prompt families to go to each sculpture station at which they would receive sticker badges. The reference guide explains the connection between the shapes that have been assigned to each sculpture and the sculpture itself. For instance, a rectangle is paired with RUMI. Rumi is made of I-beams which are in the shape of a rectangle. Therefore, with the Rumi sticker badge, the children will receive a rectangle sticker sheet at the art tent. These little moments add an educational value to the reference guide as well as the whole experience. When all the sticker badges are collected the children would receive a sticker kit (the correlating shapes are located in the reference guide) They would use the sticker sheets to HAND BUILD their own sculpture or if they so choose, use the sculpture reference guide to replecate their favorite sculpture of the day. These activity sheets are take aways that families could potentially hang on the fridge or throw in a scrap book.

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