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This is the process for an app I have been conceptualizing on for Motorcycle enthusiasts. A value that we identified during our user research was the A. riding and B. riding with friends. I wanted to make an iphone app that would allow the user to be connected with riders in their area allowing them to join and schedule rides, social events ( aka hanging at the bar) and setting up charity rides. The app is responsive to "current location" that the iphone uses for its GPS. The user inputs his or her interests and key criteria when prompted while signing up. a profile is made for them and they can then start finding rides and riders. In addition to this main component of the app, the application will also provide bar and dive information and locations, weather widgets, gas station location, mechanic shops and more. Hopefully the app would be developed to feed information from a meta data base that only pertains to the interests of each individual. This is what makes it truly tailorable.
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