Monday, October 3, 2011

Modes of appeal: find+share

These milk cartons have a very minimalistic package design displaying the factual information very clearly and dominantly. The designs are very flat and reduced to only one color per package. This brings the viewer to primarily focus on the package information.

Products in the Pathos category often have photos/illustrations that help appeal to the viewers senses. The conversation bubble in this package even helps to speak to the viewer. This rendering is a little more dimensional helping to focus the viewer more on the sensory detail.

This package focuses primarily on what the brand offers. Dominate features such as "No Bad Stuff" and "I'm Good, Pick Me Up" seem to guarantee product quality. It plays on the values of the consumer.

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