Wednesday, September 28, 2011

Product: find+share


The baby wipes are playing on emotion. Thus, its mode of appeal is functioning as pathos. The image of the sleeping baby makes the consumer feel like the product caters to parents that want nothing more for their child than to be clean, comfortable, and calm. Its such a "sweet" and "cute" image. I mean most infant products play up the idea of the children being imagery on the package to pull at the strings of parents. They usually involve a baby or baby and parent showing some kind of emotion. The package material itself is a satin finished wrapper that is soft to the touch reinforcing sensitivity. The colors are cool and calming. The different kind of packaging made this product stand out. Also the level of quality in production made it pop on the shelf. A consumer said that the cool colors and "precious" picture stood out in her mind. The package evoked emotions that would persuade her to buy it for her child. When veiwing it, the front of the package is assesed and then put back down. I guess it has all the main info the viewer wants right on the front. The rounded edges make part of the side blend in as the front.


The product is functioning on the mode of appeal, Logos. Its stripped of all emotion and isn't trying to acquire the viewers trust. It is stating the factual information of the paper. Recycled, 20 lb, 92 bright, 500 sheets. As for the imagery I don't think it is functioning as anything other than a reinforcement of ecology but does not move or persuade me, therefore leaving me at the conclusion of logos. I personally picked this out of the crowd because of the clear, bolded information and bright color choice. It was a lot less busy than the other packages making it feel more refined in design. While observing the consumer, the first thing they seemed to look at was the information located at the bottom right corner. (the lb, brightness, & quantity) When interviewing a potential consumer after a short viewing of the product, it was stated that the thing that he remembered most was that it was recycled paper and 20 lb. The thing that jumped out at him were the bold numbers and bright green color. The imagery of the plant faded in memory. The package was handled by reviewing the front and then flipping it to see the bottom short edge where most info is on paper packaging.


Paula Deen Dressing. This is definitely Ethos. Paula Deen, the popular tv show cook, is endorsing her own line of salad dressings. The consumer is either going to love it because of her name or be leery because of her name. Regardless, the fact that she has a cooking show makes the consumer feel a sense of credibility. If you are into Paula Deen, you'll be into this sauce is basically how it communicates to me. In the setting of the store, the product stood out because of the large image of Paula but in color scheme sort of blended in. Once it was notice though, it was hard to look away. The rich colors and clean typography made it appealing. The bottle said a lot too. A glass bottle always feels more substancial than a plastic one. To me it gives connotations of quality, health, and good taste. When interviewing an everyday consumer he said his initial thought was "cheesy." She was the one thing that stuck out in his head when reflecting on the packaging. He could hardly remember what the product was exactly but he knew that because of her it was something to do with cooking. The color green made him vaguely remember that it was olive oil dressing. Obviously this is ethos if the image of the spokesperson is overpowering content. The bottle was handled by rotation. The viewer looked at the front label and then spun to the right.(probably because we westerners read that way) This made the nutrition facts the last thing to be taken in.

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