DP: Week 5

SX: Practical Final [ivan + matthew]

Alonso Jacobs SX Practical Presentation by Ivan Alonso

Kansas City Art Institute is deserving of a signage system that conveys clarity and the sophistication of a higher-level education campus, while allowing the institution to speak for itself: culture, work, and architecture. The core idea of the wayfinding system pays homage to the “A” in the institution’s two-line signature. Just as the off-kilter “A” speaks to a moment of the unexpected, this system adopts that idea with the addition of slight bends to the form. The accomplishment of a clear and sophisticated system comes across through the typographic treatment and cleanliness of the materials while adding some flare with the three-dimensional aspect of the bend.

DP: Week 4

I was enthused on the amount of feedback I received on the little survey I posted in the studio.

The most starred include:

• Love more
• Today is the day
• Make it count.
• Love & Kindness
• Compliment More.
• Smile.

I set up an illustrator file with a series of visual tests to explore with the projector. I ran around campus with my computer, projector, sketchbook, camera and Tylenol cold and flu (I am a little under the weather). I started by comparing sans serif to serif typefaces and the typography held up pretty well in both cases. Color seems to take well to multiple surfaces as well.

From here I plan to take one of these messages and iterate 5 different comps that function on different levels of appeal. i.e. Clinical vs Emotional & formal things like script vs sans.

SX: week three-ish

We have continued to develop our wayfinding system. We wanted to further explore and refine the consistency of the bend as it is applied to our system. As we have progressed in our application, we have given more attention to the readability and clarification of the type. We are focusing on a cleaner aesthetic to stress the function and purpose of the system. We have also started to align our type with ADA regulated requirements. We want the bend and conceptual elements to be a dynamic moment within our system while still working strongly to not distract or compete with the architecture and student work around campus.

DP: progress calendar. tenative schedule