Kansas City Art Institute is deserving of a signage system that conveys clarity and the sophistication of a higher-level education campus, while allowing the institution to speak for itself: culture, work, and architecture. The core idea of the wayfinding system pays homage to the “A” in the institution’s two-line signature. Just as the off-kilter “A” speaks to a moment of the unexpected, this system adopts that idea with the addition of slight bends to the form. The accomplishment of a clear and sophisticated system comes across through the typographic treatment and cleanliness of the materials while adding some flare with the three-dimensional aspect of the bend.
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