I've began by asking, what is the association, if any, between typefaces and the sense of smell. Just as we make visual and conceptual judgements based on the qualities of a typeface, can the qualities of smells be translated into typefaces? If so, what can it inform us about typography and the broader sense of communication.
I surveyed six people for today's preliminary experiment. I gathered 5 odors in brown glass bottles labeled 1-5. The smells varied from pleasant to not so much. A better way to describe that is, some more organic and others more industrial.