EXPERIMENT 1: results and speculation

I've began by asking, what is the association, if any, between typefaces and the sense of smell. Just as we make visual and conceptual judgements based on the qualities of a typeface, can the qualities of smells be translated into typefaces? If so, what can it inform us about typography and the broader sense of communication. I surveyed six people for today's preliminary experiment. I gathered 5 odors in brown glass bottles labeled 1-5. The smells varied from pleasant to not so much. A better way to describe that is, some more organic and others more industrial.