Thursday, January 26, 2012



"This year’s gonna be a goddamned golden age. Last year we trained. This year we fight."
                                                                              - 10 new years resolutions for designers
^^^^^preach it brother.

This article was quite interesting, inspirational even. It drives home the point that we as designers must be more than just visual people. We must be critical thinkers. Design in every aspect is just as much, if not more, about the worth of the idea as it is about the beauty of the arrangement. No more excuses, just results. 

WEB DESIGN IS 95% TYPOGRAPHY (“Webdesign is all about typography. Period”)

"Yet typography is an old school discipline that requires a lot of studying, repetitive concentrated effort and looking at printed materials. Typography in practice is not choosing fonts or making fonts, it’s about shaping text for optimal reading experience."
"Typography is not about choosing fonts."

As much as I love sifting through my type library, He has a point that I cannot argue with.

"Even though we all know that reading is what we mainly do on the web, we thought that online we could snub the rules of typography. Some said that due to different platforms, annoying resolution issues and lack of fonts there was no point to even start to care for typography. What a cheap excuse! What a severe misunderstanding of the medium."

"Explain to them what the medium is about. It’s about information. It’s not about shopping, it’s not about advertisement, it’s not linear. It’s about communication in one of its most competitive forms. Communication and not effects – that is what we should be concerned about as designers."

"Optimizing typography is optimizing readability, accessibility, usability(!), overall graphic balance."

This puts a whole new look at the web for me. Honestly the web is something that I have been avoiding as a designer, but lets get real, theres going to come a time where we cannot avoid it and that time is now.

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