Friday, February 18, 2011

3 campaign proposals

As of now each campaign approach consists of three billboards and three bus wraps. In this step we revised our billboards and applied the same information on a new canvas, the bus. What makes a campaign successful is having repetition with variation. Also there must be rules set to add a level of cohesion, which is where the repetition is inherent, but by shifting the media on a new canvas, variation is created. As for my campaigns, they are lacking the level of cohesion that they need to become solid. Sure, there are aspects that run from the billboards to the buses through the aesthetic, type as image choice, and color scheme but they are lacking. I need to find a way to transfer the information onto the buses as a new composition rather than focusing on making the buses look like the billboards.

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