MX: student hub visual direction

Moving forward Patrick and I tried to keep the simplicity of our first visual direction and use the

MX: visual directions

MX: branding the concept

as for now we have landed on the name geosounds. The idea is that the prefix geo relates to the inherent geometry of our platonic solids. Geometry too is the study of the earths most basic shapes and forms which ties in appropriately with our system of fundamentals relating to music. Sounds, well sounds obviously is about the sound created during the learning process. Geosounds.

MX: SPATIAL WIREFRAMES

Today in class we took a look at a scenario from our wire-frames we built out to walk through our music education concept. We chose to take a look at how information could be depicted in three dimensions regarding the modules, levels, platonic solids, and tangibility of our interface. The marsh mallows represent levels and exercises all connected to the noodle ( a module ) as an experience. The cups represent our platonic solids having layers of information and tactility.

HAM'S — PHASE TWO FINAL

HAMS BARBERSHOP CONCEPT ONE.

HAMS BARBERSHOP CONCEPT TWO.

HAMS BARBERSHOP CONCEPT THREE. 

Men knew their barber and their barber knew them. It was a gentleman's place. In each approach I focused on one attribute mainly and let the rest follow. The first direction maintains a level of sophistication in its aesthetic while exploring what a barbershop would look like if it respected the analytical, and science behind the tools and methods of barbering. The second focuses on history and tradition. It should be noted that although the brand looks to the past for inspiration, it maintains a level of here and now to straddle the fine line of "vintage" but not cliche. Lastly in the third, I tried to build a narrative around the signature and take a look at the personable attribute. Ham's would be a place coming from a strong line of barbers. With minimal approaches, the brand can become something vibrant by mixing the traditional color pallet, clean typography, and lifestyle photography. I recommend the third direction for many reasons, but that isn't to say i do not support the first and second strongly either.