SX: week 2. Similar Ideas, New Additions

Week 2. Matthew and I better articulated what we meant by our gallery concept. We wanted a signage system that conveyed the sophistication of a higher level education campus with clarity and allow the campus itself (work, culture, and population) speak for itself. In saying that we ideated on how to reference the existing core graphic without blatenly cutting it out of every sign or printing it in each design. In addition to the core graphic we took a closer look at the concept of our schools brand and decided to play off of the "A" in our two line signature. The off kilter "A" is said to knod to our odd art school culture. To pay homage to that idea, we decided to add slight bends to our system. To expand the idea of the bend within the system, we have placed certain directional elements and overhead way-finding on corners of building interiors. We hope to accomplish our gallery-esc direction with the typographic treatment and cleanliness of the materials while adding some flare with the three-dimensional aspect of the bend.

G A L L E R Y

aluminum and steel
practical typography
simple iconography
reductive qualities 
limited color pallet

E S S E N C E

The Bend
mixture of materials
placement  (corner or edge)