Wednesday, November 14, 2012
HAMILTON'S PHASE 3: GENERATING TOUCH POINTS
Hamilton's Barbershop Co.
With the touch points I was really focused on creating cohesion through the black and white and letting the red be a subtly accented colour. The environment. The lifestyle. For me These are things that are hard to embody solely through typography and color. What does the brand look like in a time based medium? That is what I am asking myself. I feel as though I can capture the qualitative aspects of the Hamilton's (sophistication, confidence, unreserved) through such an exploration I hope that this video will not only be an asset to my brand, but will also define the demographic that I've had trouble articulating and give life to the experiential part of my barbershop.