HAMILTON'S BARBERSHOP FINAL : PHASE 4

Hamilton's Barbershop Phase 4

Open publication - Free publishing - More barber

Hamilton's tires to bring back the emotional qualities of that old town barbershop in a twenty-first century context. The shop prides itself on purveying unsurpassed quality cuts and shaves by holding themselves accountable to being personal, sophisticated, and audacious. Hamiltons strives to have that shop that is a home away from home. Grab a beer and become part of the family by stopping by for social events that build relationships between everyone who steps in the shop. Hamiltons is more that a barbershop; its a lifestyle, a friends group, a club, a family, a place guys want to be a part of.

HAMILTON'S PHASE 3: GENERATING TOUCH POINTS

Hamilton's Barbershop Co.


With the touch points I was really focused on creating cohesion through the black and white and letting the red be a subtly accented colour. The environment. The lifestyle. For me These are things that are hard to embody solely through typography and color. What does the brand look like in a time based medium? That is what I am asking myself. I feel as though I can capture the qualitative aspects of the Hamilton's (sophistication, confidence, unreserved) through such an exploration I hope that this video will not only be an asset to my brand, but will also define the demographic that I've had trouble articulating and give life to the experiential part of my barbershop.

HAM'S — PHASE TWO FINAL

HAMS BARBERSHOP CONCEPT ONE.

HAMS BARBERSHOP CONCEPT TWO.

HAMS BARBERSHOP CONCEPT THREE. 

Men knew their barber and their barber knew them. It was a gentleman's place. In each approach I focused on one attribute mainly and let the rest follow. The first direction maintains a level of sophistication in its aesthetic while exploring what a barbershop would look like if it respected the analytical, and science behind the tools and methods of barbering. The second focuses on history and tradition. It should be noted that although the brand looks to the past for inspiration, it maintains a level of here and now to straddle the fine line of "vintage" but not cliche. Lastly in the third, I tried to build a narrative around the signature and take a look at the personable attribute. Ham's would be a place coming from a strong line of barbers. With minimal approaches, the brand can become something vibrant by mixing the traditional color pallet, clean typography, and lifestyle photography. I recommend the third direction for many reasons, but that isn't to say i do not support the first and second strongly either.

HAMILTON'S PHASE 2

Hamilton's Barbershop Co. Phase 2 Men knew their barber and their barber knew them. It was a gentleman's place. In each approach I focused on one attribute mainly and let the rest follow. The first direction maintains a level of sophistication in its aesthetic while exploring what a barbershop would look like if it respected the analytical, and science behind the tools and methods of barbering. The second focuses on history and tradition. It should be noted that although the brand looks to the past for inspiration, it maintains a level of here and now to straddle the fine line of "vintage" but not cliche. Lastly in the third, I tried to build a narrative around the signature and take a look at the personable attribute. Ham's would be a place coming from a strong line of barbers. With minimal approaches, the brand can become something vibrant by mixing the traditional color pallet, clean typography, and lifestyle photography. I recommend the third direction for many reasons, but that isn't to say i do not support the first and second strongly either.

BARBERSHOP PROPOSAL — PHASE 1

The Barbershop Phase One Presentation_notes

A haircut for men doesn't have to be a quick in and out experience. Back in the day, each town had their own shop. Every neighborhood in a large city had their local barber. Men knew their barber and their barber knew them. It was a gentleman's place. It was a place men didn't mind hang out in, and it was a place they felt comfortable in. Barbers gained respect by giving quality cuts and listening to whatever gentlemen had to say.

For whatever reason, in some respects that mentality has been lost over all. Of course a few places have embraced it, but not one in kansas city. This should be a place that men of all ages that align with our same beliefs in quality and relationship can come to.

This barbershop should bring back the close knit relationship between the barber and the client, the client and client, and the barber and barber. It'll start to feel like a little community in ways. In addition the brand is clean, unreserved, modern, personable, and timeless. Unsurpassed standards of quality and respect for beauty in its aesthetic.

#FRESH CUT

I've decided to brand a hypothetical barbershop that is of personal entrepreneurial interest. Why? A barbershop is more than just a place to get your hair cut. The best shops or should I say the most memorable, are the ones that have an enjoyable experience that frame the actual cut. Combining old school values and contemporary aesthetics, I want to create a shop that appeals to men and women that embrace a lifestyle of Quality & Style.